The studio was approached with developing branded content for Hershey’s built around their existing product lines, including holiday offerings for Christmas and Easter. Tapping into familiar concepts like the world-famous Hershey’s Kisses “Wish You a Merry Christmas” ad campaign, we expanded upon what was nostalgic and fun about the company and built a series of titles that reflected a child’s view of the chocolate manufacturer.
On the eve of Easter morning, Pedro is discouraged to find that he is the only chocolate bunny left on the shelves in the entire store. He knows it is because of his broken ear, but that does not make being without a holiday home any easier. Determined to locate a basket to wake up in, Pedro sets out to find a child in need of an Easter smile just as much as he is.
The Littlest Kiss
Peck is the smallest of the Hershey’s Kisses, but what he lacks in milk chocolaty stature, he makes up for in heart. His lifelong dream is to become a member of the world-renowned Hershey’s Holiday Orchestra, but his modest size means his tone doesn’t match the musical needs of the group. Peck goes on a journey to prove to the maestro that every voice matters, including those that don’t sound like everyone else.
They met in a factory and quickly became friends, but when one of them is shipped off to an industrial park vending machine, Hugg Anne Kiss (a Hershey’s Kiss), Twist (a Twizzler) and Reese (a peanut butter cup) embark on an adventurous journey into the human world to save Kat (a Kit Kat).